Brand Strategy
WOW & ARCHEVIO collaborated on the strategic definition of the brand, its narrative, and the design of the new brand. The Archevio brand strategy focuses on building a distinct and memorable identity. Key elements include defining brand archetypes and values, which were established during WOW workshops. The strategy emphasizes a unique brand proposition, consistent brand identity, and strategic messaging, aiming to create an emotional connection with the audience. The overall approach integrates a “simple with authority” brand essence, ensuring clarity and confidence in all communications.
Naming & Verbal Identity
“Archevio” blends “architecture” and the greek word βίωμα (vio) which means “experience,” reflecting the brand’s mission to transform museum collections into engaging, interactive experiences. The brand voice is confident, educational, and inspiring, while the tone remains approachable and engaging.
Core messages emphasize Archevio’s commitment to uncovering and sharing artifact stories, fostering connections, and promoting cultural appreciation. Archevio encapsulates the essence that each object is a story, and every space is a journey.
Logotype
The Archevio logo utilizes the quotation mark as a visual mechanism for its core offering: the belief that every object has a story to tell, and every artifact has a voice. Inspired by the Magician archetype, the logo incorporates a twist by being designed as a human figure in the shape of the letter “A,” symbolizing a person experiencing a museum journey.
This design choice reflects Archevio’s strategy of creating engaging and transformative experiences within cultural spaces. The logo’s simple yet impactful shapes convey authority and confidence, aligning with the brand’s values of innovation and authenticity.
Visual Language
Archevio’s visual language was meticulously crafted to embody the brand’s core essence and mission. Typography choices, Warnock Pro and Proxima Nova Wide, blend classic elegance with modern versatility. The color scheme centers on Marble White and Olive Green, with Light Olive Green and Light Blue as complementary shades, subtly referencing Greek culture. The logo incorporates a unique pattern that merges a soundwave, representing each artifact’s voice, with human figures in a museum, symbolizing discovery and exploration. This cohesive visual identity ensures that Archevio communicates its values of innovation, authenticity, and cultural appreciation in every aspect.
Website
In our collaboration with Archevio, we designed a clean, intuitive, portfolio-based website with five main pages, each dedicated to showcasing their museographic expertise. The website features a minimalist yet functional user experience (UX), enhanced by thoughtful typography and vivid images for a striking user interface (UI). This primary brand touchpoint effectively conveys the intricate narratives of museum artifacts, boosts Archevio’s global visibility, and solidifies their reputation as innovators in the cultural sector’s design industry. Additionally, the website informs the audience about Archevio’s services and unique approach, emphasizing their commitment to cultural innovation.
