Brand Strategy
The brand strategy for “The Homies” focuses on creating a warm, inviting atmosphere where community and flavor intersect. By emphasizing authenticity, hospitality, and trust, the brand delivers high-quality American street food that makes every guest feel like family. Key brand attributes include friendliness, honesty, and enthusiasm, ensuring a memorable dining experience.
Naming & Verbal Identity
The name “The Homies” was carefully chosen to reflect warmth, friendliness, and a sense of community. The term “homie” originates from American slang, derived from “homeboy” or “homegirl,” meaning a close friend. It instantly evokes a feeling of familiarity and connection. This choice enhances the brand’s identity by highlighting authenticity and hospitality while embracing the cultural richness of American culture. Through “The Homies,” we aim for visitors to feel like part of a big family.
Logotype
The logo designed for “The Homies” is primarily a wordmark using a modern serif typeface. It is enclosed by a set of symbols featuring a capital letter “H” with two stars, nodding to American culture, and a secondary symbol representing a fist bump, a gesture of greeting among friends. Overall, we have a responsive logo system that complements each other and is used equally in a 360-degree approach.
Visual Language
For the visual identity of “The Homies,” four colors were strategically chosen: red and black as primary colors to convey boldness and strength, and white and teal as secondary colors to add balance and freshness. Various supporting elements were designed to enhance the brand’s visual appeal. The core visual identity is closely integrated with the verbal identity and brand messages, ensuring a cohesive and impactful brand presence.
TESTIMONIAL
“I collaborated with WOW and from the very beginning, I realized that they are professionals who love what they do. They guided me correctly in setting up my brand, from the logos and color schemes to the packaging and menus. WOW made my vision a reality by creating a street restaurant with an open kitchen and a wonderful atmosphere. I wholeheartedly recommend WOW Branding & Design to anyone with a brand vision who wants to bring it to life with professionalism. Thank you for everything”.
Athanasios Pappas // Owner
Packaging & Delivery Elements
The packaging and delivery elements for “The Homies” embody a clean and authentic design, ensuring every detail reflects our commitment to quality. The delivery boxes for sweets, pizza, burgers, and hotdogs feature a typographic approach that highlights our brand’s unique character, combining modern aesthetics with a touch of nostalgia. Napkins, placemats, uniforms, and aprons embody clean, sophisticated, high-quality designs, reflecting authenticity and professionalism. Every element is thoughtfully designed to create a cohesive and memorable experience.
